Marketing Operations Lead

You will build the marketing operations function, including automation platforms, technology, campaign operations, lead management, lifecycle programs, attribution, data structures, and metrics. You will implement marketing privacy compliance and develop automations, integrations, and workflows that support marketing and product-led growth.

Responsibilities

• Build and administer the marketing automation platform and technology stack
• Build campaign operations, lead-management, lifecycle, and attribution processes
• Create marketing documentation, governance, and measurement standards
• Own marketing data structures and metrics
• Build operational foundations for product-led growth
• Translate business requirements into automations, integrations, data flows, and processes
• Streamline marketing workflows using Factory droids
• Implement marketing privacy and compliance requirements
• Design scalable, automated marketing operations

Requirements

• 5+ years of experience in Marketing Operations or a related function
• Experience administering Marketo or HubSpot
• Understanding of demand generation, lifecycle marketing, campaign operations, and funnel measurement
• Experience administering Salesforce CRM
• Experience building marketing operations in an enterprise SaaS environment
• Ability to learn and use new technologies
• Experience designing systems and processes for a rapidly growing company
• Familiarity with GDPR and CCPA/CPRA
• Experience working with Marketing, Sales, Product, Data, Engineering, and Operations
• AI fluency