Demand Generation Lead

You will own demand generation from campaign strategy and paid media through lifecycle marketing, HubSpot operations, attribution, reporting, and conversion optimization. You will build campaign plans, marketing automation, dashboards, account-based programs, and paid acquisition initiatives that generate enterprise pipeline.

Responsibilities

• Own demand-generation strategy for enterprise pipeline
• Build quarterly campaign plans across paid media, email, events, ABM, content, and product launches
• Own HubSpot and marketing automation
• Create lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting
• Manage and optimize paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels
• Build account-based campaigns with Sales
• Track campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency
• Optimize the buyer journey and conversion funnel

Requirements

• Experience building or significantly improving demand-generation programs
• Knowledge of B2B demand generation, paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting

Benefits

• Equity
• Comprehensive benefits