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Customer Marketing

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Description

You will establish and lead customer marketing programs. You will create customer evidence, build an advisory board, secure customer speakers, support a customer conference, activate enterprise customers, partner with Sales, and hire a case-study and content lead.

Responsibilities

  • Build customer case studies, stories, testimonials, videos, and proof points
  • Build and run the customer advisory board
  • Recruit and support customers as speakers for events, conferences, podcasts, and webinars
  • Own customer participation for the customer conference
  • Activate large enterprise customers
  • Build mechanisms for Sales to obtain references, stories, and speakers
  • Feed customer insights into positioning, narrative, and product
  • Hire and manage a case-study and content lead
  • Measure customer-marketing impact

Requirements

  • Customer marketing, customer advocacy, or customer-program leadership
  • Experience building customer-marketing programs
  • People management and hiring experience or readiness
  • Enterprise sales experience
  • Customer evidence production
  • Sales partnership
  • Knowledge of technical audiences
  • Judgment and discretion with customer relationships
  • Availability to work in the San Francisco office five days per week
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See also

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