Customer Marketing
Posted Updated
Description
You will establish and lead customer marketing programs. You will create customer evidence, build an advisory board, secure customer speakers, support a customer conference, activate enterprise customers, partner with Sales, and hire a case-study and content lead.
Responsibilities
- Build customer case studies, stories, testimonials, videos, and proof points
- Build and run the customer advisory board
- Recruit and support customers as speakers for events, conferences, podcasts, and webinars
- Own customer participation for the customer conference
- Activate large enterprise customers
- Build mechanisms for Sales to obtain references, stories, and speakers
- Feed customer insights into positioning, narrative, and product
- Hire and manage a case-study and content lead
- Measure customer-marketing impact
Requirements
- Customer marketing, customer advocacy, or customer-program leadership
- Experience building customer-marketing programs
- People management and hiring experience or readiness
- Enterprise sales experience
- Customer evidence production
- Sales partnership
- Knowledge of technical audiences
- Judgment and discretion with customer relationships
- Availability to work in the San Francisco office five days per week
