Campaigns & Memberships Marketing Manager

You will plan and execute integrated, multi-channel B2B campaigns across the buyer journey and measure their pipeline contribution. You will manage industry memberships and associations, build newsletter and nurture programs, and own the social media calendar. You will adapt global campaigns for regional markets, prepare rigorous creative briefs, and support events and webinars from registration through post-event promotion. You will collaborate on content for every buyer-lifecycle stage, test new channels and approaches, analyze marketing performance, recommend improvements to ROI and engagement, and use AI tools to streamline campaign processes.

Responsibilities

• Plan and execute integrated multi-channel campaigns from briefing through performance measurement
• Measure campaign contribution across the buyer journey from awareness through pipeline generation
• Select and manage industry memberships and associations and assess their commercial return
• Build and operate data-driven newsletter and nurture programs
• Own the social media calendar and channel strategy
• Adapt global campaigns for regional markets with Field Marketing
• Prepare audience-focused creative briefs with clear objectives and success measures
• Support end-to-end execution of global events and webinars, including registration and post-event promotion
• Identify content gaps and develop assets that support each stage of the buyer lifecycle
• Explore new channels, creative approaches, and tools to improve campaign performance
• Analyze marketing performance and present recommendations for improving ROI and audience engagement
• Use AI tools and modern marketing practices to streamline processes and increase productivity

Requirements

• Demonstrate experience planning and executing integrated B2B campaigns with measurable pipeline impact
• Possess strong working knowledge of HubSpot or an equivalent marketing automation platform
• Demonstrate experience managing industry partnerships or memberships with a commercial focus
• Understand LinkedIn, X, Reddit, and similar organic and paid B2B channels
• Possess experience in a regulated sector, fintech, or crypto environment, or demonstrate strong interest in the space
• Demonstrate excellent channel-specific written communication
• Possess previous experience or knowledge of crypto or a regulated sector

Benefits

• Hybrid working
• Option to work from almost anywhere for up to 90 days per year
• £500 remote-working budget for a home office
• 25 days of annual leave plus bank holidays
• Extra day of leave for your birthday
• 16 weeks of fully paid parental leave for eligible employees
• Private health insurance through Bupa
• Full access to Spill mental health support
• Life assurance worth four times your salary
• Cycle to Work Scheme