Business Development and GTM Lead

You will validate commercial potential beyond the launch partner, identify priority customer segments, and build an initial sales pipeline. You will conduct customer outreach, run discovery and sales conversations, test pricing and positioning, and turn promising contacts into pilot or commercial opportunities. You will develop a pragmatic go-to-market recommendation supported by a credible customer ROI case.

Responsibilities

• Identify and engage potential customers across housing companies, technical service providers, and installation businesses
• Understand customer operational challenges, buying processes, and willingness to pay
• Build an initial sales pipeline
• Reach decision-makers and conduct discovery and sales conversations
• Develop promising contacts into pilot or commercial opportunities
• Identify priority customer segments
• Test pricing and positioning
• Develop a go-to-market recommendation supported by a customer ROI case

Requirements

• Proven B2B sales and go-to-market experience
• Track record of commercial validation, sales-pipeline development, and winning early customers for new products
• Ability to engage senior decision-makers and navigate complex B2B buying processes
• Interest in AI and market developments
• Commercial and analytical skills, including pricing, business modelling, and customer economics
• Hands-on and independent working style
• Native or near-native German
• Fluent English