Video Content Manager — YouTube and TikTok

About us
Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.
We sell complex technologies to IT professionals and businesses. They are usually described in long texts. We want to show them in video: short, clear, regular. YouTube — for expert content: solution overviews, webinar recordings, conversations with engineers and vendors. TikTok and short formats — to reach a new audience of IT specialists and partners. The channels don't yet exist in the shape we want. You will build them.
Why this role exists
Two jobs:
Build and run the Softprom YouTube channel as a regular expert medium about cybersecurity, cloud and IT infrastructure.
Launch short formats for TikTok, YouTube Shorts, LinkedIn and Instagram that bring a new audience and support vendor campaigns.
Who we are looking for
This is a role for someone who makes video from idea to publication and watches the numbers. We are looking for someone:
Who can turn a technical topic into a clear, engaging video: script, filming or screen recording, editing, thumbnail, publication.
Systematic — you run the content plan and keep the rhythm: 4 videos a month for YouTube plus regular short formats.
Who works with channel analytics and changes content based on the numbers: retention, views, subscriptions, click-throughs.
Who isn't afraid of IT topics and is ready to dig into cybersecurity and cloud together with the engineers.
Who actively uses AI tools for scripts, subtitles, translation, editing and avatars.
What you will do
The quarterly channel content plan together with the practice marketers and vendors.
Video production: scripts, recording experts and webinars, screen recording, editing, template-based graphics, subtitles, thumbnails.
Adapting one video into several formats: YouTube, Shorts, TikTok, LinkedIn, Instagram.
Running the channels: publication, descriptions, tags, playlists, replying to comments, engaging the audience.
Video for vendor campaigns and events: announcements, teasers, event recaps, solution presentations.
Channel analytics and a monthly report: what people watch, what retains them, what brings them to the website and into campaigns.
What matters to us
2+ years running a brand's or medium's YouTube or TikTok channel with confirmed results.
Editing and graphics: Premiere Pro or DaVinci, CapCut, After Effects — basic; working with templates.
The ability to write scripts and work with experts on camera.
Experience with AI tools for video: script generation, subtitles, voiceover, avatars.
Understanding of B2B and IT topics, or the readiness to get up to speed quickly.
SLA — process standards
Publication rhythm: 4 videos a month for YouTube + regular short formats, per the content plan.
Campaign video within 10 business days of the brief.
KPI — results
Views, audience retention, subscribers per channel.
Click-throughs from video to the website and into campaigns (UTM).
Leads from video sources (UTM / HubSpot attribution).
What we offer
Fully remote work.
Channels you build into your own format, and 120+ technologies from global manufacturers as content material.
Access to the company's engineers, vendors and events in 15 countries.
Freedom in tools: we are open to any approach — what matters is return on investment.