Vice President of Growth Marketing

You will set growth strategy for product-led and enterprise motions. You will build and optimize a measurable full-funnel engine, lead demand generation across channels, improve adoption, and run growth experiments. You will partner on product, sales, and customer-success initiatives, build attribution and reporting, and hire and develop a growth team.

Responsibilities

• Set growth strategy across product-led and enterprise motions
• Build a measurable full-funnel growth engine
• Lead demand generation across paid, organic, lifecycle, partner, community, and developer channels
• Improve the path from first product interaction to team adoption
• Partner on growth experiments, onboarding, pricing, packaging, and conversion opportunities
• Partner on account-based programs, pipeline quality, expansion plays, and market feedback
• Build attribution and reporting
• Hire and develop a growth team
• Protect brand quality while moving quickly

Requirements

• 10+ years in growth or demand-generation leadership
• Experience owning a company-level growth number
• Experience scaling B2B SaaS with self-serve or product-led growth and sales-assisted motions
• Fluency in lifecycle marketing, paid acquisition, conversion-rate optimization, attribution, and growth analytics
• Experience marketing technical products to developers, engineering leaders, or security or IT buyers
• Experience building teams and operating systems