Social Media Lead

You will build and lead the social media strategy and operating model. You will define each channel’s role, plan always-on content and major launches, and develop distribution plans across X, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms. You will partner with Research, Product, Comms, Brand, community members, creators, and leaders to turn technical and creative work into credible social moments. You will coach researchers, engineers, and executives on social posting, coordinate amplification, and use performance insights to improve results.

Responsibilities

• Set the social strategy and build an always-on editorial calendar
• Define channel roles across X, Instagram, TikTok, YouTube, LinkedIn, and emerging community platforms
• Develop distribution plans for launches, research releases, film festivals, and conferences
• Partner with Research, Product, Comms, and Brand to create native social moments
• Coach researchers, engineers, and executives on social posting and coordinate amplification
• Collaborate with the Community team, partners, and creators to feature work made with Runway
• Establish a social scorecard and use insights to improve performance

Requirements

• 5+ years of experience in strategic social or related marketing programs
• Experience building social strategy and operating models, including prioritization, agency and contractor management, workflows, measurement, and executive alignment
• Excellent editorial judgment across X, Instagram, TikTok, YouTube, and LinkedIn
• Fluency in film, art, creator, AI, startup, venture capital, and Silicon Valley cultures
• Ability to translate technical research for broad audiences
• Knowledge of performance and brand measurement, impact analysis, and disciplined testing
• Hands-on familiarity with generative AI tools, including Runway
• Ability to work in a fast-moving environment with shifting priorities