Social Media and Email Marketing Specialist
Description
About the Role
Join the marketing team at a fintech company focused on personal wealth planning. You will lead hands-on social media and email marketing, using audience engagement and campaign performance data to strengthen the brand and improve results.
What You'll Do
Manage social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, maintaining a consistent voice and publishing calendar.
Coordinate with external content agencies, creators, and freelancers to deliver on-brand work on schedule.
Build content calendars that support marketing campaigns and key announcements.
Engage with the community by responding to comments and direct messages and starting conversations.
Identify relevant trends and adapt them into timely, on-brand content.
Plan and execute email marketing campaigns using HubSpot or a similar platform.
Write and design newsletters, and test subject lines, timing, formats, and audience segments.
Track social and email performance, report insights, and adjust campaigns to improve engagement and conversions.
What We're Looking For
One to two years of professional experience in social media, email, or digital marketing, with measurable results.
Hands-on ownership of social media publishing, community engagement, and performance tracking on at least one major platform.
Strong writing skills and the ability to maintain a clear brand voice across social posts, email copy, and newsletters.
Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
Ability to interpret engagement, open, click-through, and conversion metrics and turn findings into practical improvements.
Experience coordinating external creative partners; familiarity with paid social is helpful.
Fintech, personal finance, or consumer brand marketing experience is valued.
Compensation & Benefits
Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available.
Location
On-site in New York, United States.