Senior User acquisition manager/Senior Campaign manager

Balto Health is a growing U.S. healthcare and telehealth product that helps patients access medications, navigate insurance, receive lab-testing guidance, and get personalized care online.

We’re looking for a User acquisition manager to help grow our paid marketing channels and bring more qualified customers to Balto.

Key Responsibilities
Plan, launch, and scale ad campaigns on Facebook and Google (there will be an opportunity to work with other channels as well)
Stay on top of Meta and Google healthcare (prescription drugs) ad policies;
Track performance and look for ways to improve CPA and lead quality
Do competitor research to find new ad ideas, creative angles, hooks, offers, and channels to test
Create clear tasks and briefs for our designer and creative marketing specialist
Work on new ad concepts
Analyze campaign data and share clear recommendations
Proactively identify growth opportunities and performance issues.

Requirements
3+ years of hands-on experience managing Meta Ads (Facebook) and Google Ads campaigns
Strong expertise in campaign scaling, audience testing, creative testing, and performance optimization
English proficiency at a strong B2 level or higher, both written and spoken
Comfortable working with numbers, reports, and performance metrics
Able to write clearly and communicate results in a simple way
Organized, proactive, and comfortable working in a fast-moving environment
Ownership mindset

Nice to Have
Experience in healthcare, telehealth, insurance, pharmaceuticals, or another related industry.
Experience with other user acquisition channels (Tiktok, X(Twitter))

We are offering:
Competitive compensation based on experience and skills.
Remote work.
Paid vacation of 20 working days per year.
Work Schedule: 8 hours per day, 5 days a week.