Senior Staff Product Marketing Manager New Bets
Posted Updated
Description
You will own product marketing for emerging products and features, helping define product strategy, audiences, success measures, and roadmaps. You will lead go-to-market work from tests and betas through public launch, optimize user journeys, run growth experiments, and align cross-functional partners around insights, messaging, and plans.
Responsibilities
- Define and own strategy for emerging product bets and the user journey from discovery through early repeat use
- Turn early ideas into clear product bets, audiences, and success measures
- Lead go-to-market strategy for launches from tests and betas through public release
- Partner with Growth to run experiments improving acquisition, activation, and retention
- Partner with UXR and Data to map and optimize new-user journeys
- Influence roadmap priorities through user and market insights
- Align Product, Design, UXR, Growth, Brand, and Creator and Artist partners around an integrated plan
Requirements
- 8+ years of product marketing or related experience
- Experience owning end-to-end go-to-market strategy for significant new product launches
- Experience driving adoption and engagement for new products
- Experience working with Product, UXR, and Growth in fast-paced, ambiguous environments
- Experience with acquisition, onboarding, activation, and early habit for consumer, UGC, or subscription products
- Storytelling and writing skills
- Experience setting success metrics, interpreting dashboards, and using data to refine strategy
- Cross-functional influence skills
- Ability to synthesize UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging
- Eligibility to work in the US
Benefits
- Company equity package
- 401(k) with 3% employer match and Roth 401(k)
- Medical, dental, and vision insurance with PPO, HSA, and FSA options
- 11 paid holidays
- Unlimited PTO and sick time
- 16 weeks of paid parental leave
- Creative education stipend
- Commuter allowance
- In-office lunch five days per week