Senior Product Marketing Manager, Platform

You will define platform positioning, messaging, and competitive guidance. You will create lifecycle campaigns for onboarding, activation, expansion, and renewal; develop cross-sell and upsell plays; lead portfolio launch planning; produce sales content; and use market feedback to improve positioning and measure business health.

Responsibilities

• Define and evolve platform positioning and messaging.
• Develop competitive positioning and market guidance for deal teams.
• Build lifecycle campaigns for onboarding, activation, expansion, and renewal.
• Create cross-sell and upsell plays.
• Explain the commercial model in customer terms.
• Lead go-to-market planning for portfolio launches.
• Produce strategic sales content, value maps, ROI stories, and sales plays.
• Turn market feedback and competitive signals into sharper positioning.
• Measure business-health outcomes.

Requirements

• 8+ years of product, solutions, industry, or B2B enterprise technology marketing experience.
• Experience creating a new proposition, segment, or business line.
• Positioning experience connecting multiple capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes.
• Exceptional writing and editorial judgment.
• Ability to lead ambiguous, multi-stakeholder work across product, sales, technical, and revenue functions.

Benefits

• Equity
• Bonus