Senior Product Marketing Manager
Posted Updated
Description
You will own go-to-market strategy for products and initiatives from positioning through launch and adoption. You will develop messaging, competitive intelligence, sales enablement, onboarding content, success metrics, and market-facing product positioning while partnering with Product, Engineering, Demand Generation, and Customer Success.
Responsibilities
- Own go-to-market strategy for products and initiatives
- Build positioning and messaging from buyer, market, and product insights
- Partner with Product and Engineering on roadmap input
- Build competitive intelligence to inform messaging and GTM decisions
- Develop sales enablement assets
- Partner on programs that drive pipeline, adoption, and expansion
- Support onboarding and adoption content
- Define and track launch and adoption metrics
- Represent product positioning at industry events
- Prioritize product marketing work against growth goals
Requirements
- 6-10 years of product marketing experience in enterprise software, AI, or SaaS
- Experience owning go-to-market strategy from positioning through launch and adoption
- Experience using competitive intelligence and market insight
- Ability to translate technical capabilities into audience-specific narratives
- Experience collaborating with Product, Sales, Customer Success, and Engineering
- Authorization to work in the United States without employer sponsorship
Benefits
- Stock options
- 100% individual medical, dental, and vision coverage
- Unlimited paid time off
- 11 national holidays
- Unlimited sick leave
- Paid parental leave
- $1,000 for home office equipment
- Flexible schedule
