Senior Product Marketing Manager, Institutional Data

Own the commercial case and product marketing narrative for bringing high-value proprietary institutional data onchain, including value-chain analysis, provider positioning, competitive governance, canonical content, and commercial strategy.

Responsibilities

• Map the end-to-end institutional data value chain and identify participant motivations.
• Own positioning for proprietary data distribution and onchain adoption.
• Create a Product Marketing Playbook and provide strategic input to content, events, and PR teams.
• Maintain the competitive landscape and equip GTM teams to differentiate data solutions.
• Partner with Product and Sales to shape pricing, packaging, and commercial structures.

Requirements

• At least 6 years of experience in product marketing or strategy.
• Deep fluency in institutional data licensing, distribution, and commercial structures.
• Ability to translate complex data workflows and technical distribution mechanics into business-focused value propositions.
• Understanding of institutional data providers, onchain consumers, and DeFi data consumption.
• Experience building positioning for data providers.
• Experience owning GTM strategy and execution for platform or infrastructure launches.
• Strong collaborative skills and ability to lead marketing for a complex category.
• Preferred: experience at a major data vendor, technical background, API-based distribution experience, or familiarity with onchain data infrastructure, oracles, or DeFi protocols.

Benefits

• Long-term incentives
• Comprehensive benefits