Senior Performance Marketing Manager

You will own paid acquisition strategy and execution across core channels and markets. You will manage media budgets against CAC, LTV, ROAS, and payback targets; run testing programmes; brief creative work; translate data into actions; and improve attribution and measurement frameworks.

Responsibilities

• Own paid-media strategy and execution across Meta, Google, TikTok, and programmatic channels
• Manage and optimise media budgets against CAC, LTV, ROAS, and payback targets
• Run tests across audiences, creative angles, bidding strategies, and landing pages
• Translate campaign data into actionable insights for senior stakeholders
• Brief and iterate paid creative assets with the Creative team
• Align paid campaigns with product launches, corridor expansions, and seasonal remittance peaks
• Develop and maintain attribution and measurement frameworks

Requirements

• 5+ years of performance marketing experience for a mobile app product
• Paid media budget management across Meta and Google
• Mobile user acquisition and retention
• Mobile measurement partners
• Attribution tooling
• Incrementality testing
• Analytical skills
• Creative briefing