Senior Manager Lifecycle and Audience Marketing

You will own the email and lifecycle marketing program from strategy and audience development through execution, measurement, and optimization. You will build campaigns and automation in HubSpot, create segmentation and personalized journeys, collaborate across go-to-market functions, test AI-enabled approaches, and connect lifecycle activity to pipeline and revenue outcomes.

Responsibilities

• Own the email and lifecycle marketing program in HubSpot
• Build emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting
• Drive audience segmentation strategy
• Use behavioral, account, intent, and engagement signals to personalize experiences
• Partner with demand generation, ABM, content, product marketing, and sales
• Experiment with AI for audience building, personalization, and email journeys
• Establish reporting that connects lifecycle activity to engagement, pipeline, and revenue

Requirements

• 6+ years of lifecycle, CRM, email, or retention marketing experience
• Experience owning end-to-end email and lifecycle marketing programs
• Experience with enterprise buying journeys and account-based GTM motions
• Hands-on HubSpot or comparable marketing automation platform experience
• Experience using person-level and account-level signals for segmentation and personalization
• Knowledge of segmentation, personalization, behavioral triggers, and audience management
• Knowledge of email deliverability, experimentation, frequency management, QA, and performance measurement
• Analytical ability to translate performance into decisions and improvements

Benefits

• Generous PTO and company holidays
• Medical, dental, and vision coverage for employees and families
• 16 weeks of paid parental leave
• Fertility and family planning support
• Early-detection cancer testing
• Flexible spending and dependent FSA options
• Health savings account with company contribution for eligible plans
• Wellness stipend
• Learning and development stipend
• Company-wide and team off-sites
• Company stock options
• 401k