Senior Manager Demand Generation Marketing
Posted Updated
Description
You will build and execute account-driven go-to-market strategies for enterprise prospects. You will run integrated campaigns across email, paid, web, and outbound channels; own funnel performance from awareness through sales handoff; and partner on account prioritization, lead routing, opportunity development, and executive reporting.
Responsibilities
- Build and execute account-driven go-to-market strategies for enterprise prospects
- Design and execute integrated multichannel enterprise campaigns
- Own and optimize the demand generation funnel from awareness through sales handoff
- Collaborate on account prioritization, lead routing, and opportunity development
- Report performance metrics to executive leadership
Requirements
- 6+ years of B2B demand generation experience at high-growth SaaS companies
- Account-based marketing expertise
- Experience with paid acquisition, email and lifecycle marketing, events, SEO, and website optimization
- Marketing analytics, full-funnel reporting, and ROI measurement experience
- Experience with marketing tools, AI-powered demand generation solutions, lead scoring, and campaign automation
- Experience scaling demand generation programs to significant pipeline volumes
Benefits
- Equity
