Senior Lifecycle Marketing Manager

You will set and execute lifecycle campaign strategy across products. You will select channels and messaging for user education, activation, engagement, and retention. You will manage campaigns end to end, including creative briefs, targeting, quality assurance, measurement, and experimentation across lifecycle channels.

Responsibilities

• Oversee lifecycle strategy across product offerings
• Determine lifecycle channels and messaging
• Execute lifecycle campaigns from strategy through measurement
• Brief creative teams and build campaign targeting
• Perform campaign quality assurance
• Develop an experimentation roadmap across lifecycle channels
• Test content and messages for different audiences

Requirements

• 4 to 8 years of lifecycle marketing experience
• Experience building lifecycle user journeys for large user bases
• Project management
• Experience with customer engagement platforms such as Braze
• Knowledge of Segment, Mixpanel, and Preset
• Verbal and written communication