Senior Lifecycle Marketing Manager

You will design and optimize email, in-app, push, onboarding, nurture, and re-engagement campaigns. You will build customer.io automation, run A/B tests, analyze behavior data, improve conversion, and adapt campaigns for international markets.

Responsibilities

• Design and execute email, in-app, and push-notification lifecycle campaigns
• Build automation flows in customer.io
• Optimize onboarding, first creation, free-to-paid conversion, and Weekly Active Creator status
• Run A/B tests on messaging, timing, and campaign structure
• Improve activation, funnel conversion, and time-to-value through onboarding flows
• Adapt campaigns for international markets
• Coordinate campaigns, feature launches, and user feedback with Marketing, Product, and Customer Experience

Requirements

• 5–8 years of marketing experience
• 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
• Customer.io expertise
• Experience with B2C and B2B marketing and international multi-market campaigns
• Analytics and dashboard experience
• A/B testing and statistical-significance knowledge
• Writing skills for conversion-focused copy

Benefits

• Equity