Senior Lifecycle Marketing Manager

You will build and optimize lifecycle strategy and personalized customer journeys across email, in-product messaging, web, automation, and sales-enabled programs. You will use behavioral and product data to improve pipeline, onboarding, adoption, retention, expansion, experimentation, and lifecycle reporting.

Responsibilities

• Design and own lifecycle strategy from lead nurture through advocacy
• Build scalable lifecycle programs for product-led and sales-led customer journeys
• Create personalized experiences across email, in-product messaging, web, onboarding, and AI-powered touchpoints
• Build lifecycle programs that improve pipeline, activation, adoption, retention, and expansion
• Own lifecycle communications for launches, releases, and campaigns
• Design experimentation frameworks and optimize programs through testing and behavioral insights
• Use AI and automation for personalization, segmentation, and journey orchestration
• Establish lifecycle reporting, customer health metrics, and performance dashboards

Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, growth marketing, product marketing, CRM, or product growth at a high-growth B2B SaaS company
• Experience building lifecycle programs for product-led and sales-assisted journeys
• Experience developing nurture, onboarding, engagement, and expansion programs
• Experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, or Iterable
• Understanding of audience segmentation, lifecycle operations, email practices, marketing automation, and journey orchestration
• Experience partnering with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics
• Experience using experimentation, customer insights, and behavioral data
• Experience with product analytics platforms such as Amplitude, Mixpanel, or Heap is preferred
• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences is preferred
• Experience with CDP platforms is preferred

Benefits

• Equity