Senior Growth Manager Canada to Nigeria

You will own user-acquisition strategy for Nigerian expatriate communities in Canada. You will travel to Canadian cities, build community relationships, negotiate with influencers and partners, run grassroots events, measure campaign performance, conduct market research, and bring user insights to Product and Marketing.

Responsibilities

• Travel across Canada to establish a local community presence and build relationships with community leaders and organizations
• Develop and execute user-acquisition strategies for Nigerian expatriate communities in Canada
• Own growth targets and optimize campaigns using data and insights
• Source, negotiate with, and manage influencers, creators, community leaders, and external agencies
• Lead community initiatives, events, meetups, and forums
• Build tracking mechanisms to measure customer acquisition costs for offline activities
• Identify, negotiate, and manage growth partnerships
• Conduct market research and provide actionable user insights to Product and Marketing
• Represent community perspectives in internal decision-making

Requirements

• At least 5 years of experience in growth, sales, marketing, or a similar fast-paced environment
• Deep understanding of the Nigerian community in Canada
• Ability to deliver measurable results against targets and KPIs
• Data-driven mindset and ability to interpret performance data
• Interpersonal and communication skills to build trust and influence stakeholders
• Ability to work independently in a remote environment
• Willingness to travel extensively across Canada and work occasional weekends