Senior Field Marketing Manager

You will own the EMEA field marketing strategy and execute regional programs that contribute to pipeline. You will run events, executive programs, ABM, demand generation, and partner marketing while working with sales to prioritize accounts, measure results, and optimize investment.

Responsibilities

• Define and own the EMEA field marketing strategy
• Build and run a regional marketing calendar
• Plan and execute events, executive programs, roadshows, conferences, and webinars
• Run account-based marketing programs for priority accounts
• Co-develop go-to-market plans with EMEA sales leadership
• Execute demand generation across digital, events, email, and third-party channels
• Partner on lead-generation and pipeline-creation programs
• Coordinate content, partner, and product marketing programs
• Establish reporting for pipeline, conversion, ROI, and cost per pipeline
• Optimize programs and spend through testing and learning

Requirements

• 8+ years in field marketing, regional marketing, or demand generation in enterprise B2B technology
• Ability to define and own a regional marketing strategy
• Experience partnering with sales leadership on joint planning
• Experience running executive engagement programs and field events that produce measurable pipeline
• Strong account-based marketing experience
• Vendor and supplier negotiation skills
• Proficiency with CRM, marketing automation, and analytics platforms
• Experience using AI workflows for scale and efficiency