Senior Field Marketing Manager, Southeast Asia/Oceania
Posted Updated
Description
You will develop and execute field marketing strategy across Australia, New Zealand, Southeast Asia, and Oceania. You will lead account-based programs, major events, and customer engagements; manage Salesforce campaigns and Marketo programs; align activity with pipeline goals; and report regional performance and insights.
Responsibilities
- Lead field marketing for priority defense and government accounts
- Develop and execute account-based marketing strategies
- Lead major defense and aerospace events
- Plan customer events, briefings, roundtables, and targeted engagements
- Align programs with sales objectives, pipeline targets, account plans, and capture priorities
- Manage Salesforce campaigns and data integrity
- Build and execute Marketo campaigns, segmentation, nurture programs, and performance tracking
- Establish regional marketing KPIs
- Share regional insights and program learnings
- Travel extensively across Southeast Asia and Oceania
Requirements
- 8 to 12 years of field marketing, demand generation, or integrated marketing experience
- Government, defense, aerospace, or national security market experience in Southeast Asia or Oceania
- Knowledge of defense procurement processes and government stakeholder structures
- Account-based marketing expertise
- Salesforce CRM experience
- Marketo experience
- Experience with trade shows, industry events, executive briefings, and customer programs
- Ability to engage senior military, government, defense, and technical stakeholders
- Cross-functional partnership skills
- Written and verbal English fluency
