Senior Dating Media buyer (Native ADS)

Responsibilities

• Launch, optimize, and scale Native Ads campaigns for the Dating vertical.
• Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).
• Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.
• Develop testing strategies for creatives, landing pages, angles, and audiences.
• Work closely with design tools, AI tools, and developers to improve campaign performance.
• Monitor traffic quality, conversion rates, and user behavior.
• Identify new traffic sources and scaling opportunities.
• Track competitors and market trends.
• Prepare regular performance reports and actionable insights.

Requirements:

• 2+ years of experience buying traffic for the Dating vertical.
• Strong experience with Native Ads platforms.
• Proven record of profitable campaign scaling.
• Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.
• Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.
• Experience with landing page testing and funnel optimization.
• Strong analytical skills and data-driven decision making.
• Ability to work independently and take ownership of results.