Senior Creative Strategist Performance Marketing

You will lead creative and content strategy for a growth portfolio from audience insight and planning through launch, testing, and optimization. You will develop messaging, landing-page experiences, and creative hypotheses, work with creative and technical partners, analyze performance, and scale successful programs across paid and unpaid channels.

Responsibilities

• Own creative and content strategy for an assigned growth portfolio
• Build messaging frameworks and hierarchies across channels and funnel stages
• Identify audience needs and develop creative and content experimentation hypotheses
• Own the testing roadmap and define success measures
• Lead creative and content development from concept through launch
• Review performance and recommend next actions
• Synthesize experiment learnings to inform future strategies
• Scale successful concepts across paid and unpaid channels
• Execute landing-page experiments to improve conversion
• Develop AI-enabled frameworks, templates, tools, and workflows
• Prioritize opportunities based on business impact and evidence
• Align stakeholders and drive complex initiatives independently

Requirements

• 6+ years of relevant experience in creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline
• Creative judgment and business acumen
• Advanced fluency with AI-powered tools and workflows
• Analytical and experimentation skills
• Experience developing messaging strategies and value propositions
• Experience leading complex creative or content initiatives
• Understanding of performance marketing, media, content, and post-click experiences
• Cross-functional influence, prioritization, and communication skills

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning