Senior Conversion Rate Optimization Manager CRO Marketing

You will own conversion across web and app stores. You will build landing pages and listings, write and test copy, run experiments, analyze user behavior and funnel metrics, optimize app-store performance, and partner with stakeholders on conversion opportunities.

Responsibilities

• Create landing pages, listings, copy, and tests for target customers
• Ship landing pages across paid, SEO, lifecycle, partnership, and launch channels
• Own app store optimization and onboarding handoffs
• Localize pages and store listings for international markets
• Run A/B and multivariate experiments
• Analyze user behavior using heatmaps, session recordings, surveys, and analytics
• Own web and app conversion metrics
• Partner on paywall and upsell copy

Requirements

• 5-8 years of performance marketing, growth marketing, or conversion rate optimization experience
• Experience owning conversion and funnel testing across web and app stores
• Landing page copywriting experience
• Experience interpreting experiment results and statistical significance
• Experience with Optimizely, VWO, or Unbounce
• Experience with Clarity or Hotjar
• Ability to analyze user data and research
• Eligibility to work in the US
• Willingness to work five days per week in the NYC office

Benefits

• Equity package
• 401(k) with 3% employer match and Roth 401(k)
• Medical, dental, and vision insurance
• 11 paid holidays
• Unlimited PTO and sick time
• 16 weeks of paid parental leave
• Creative education stipend
• Commuter allowance
• In-office lunch five days per week