Sales Director, TradFi & Banking

Drive enterprise sales to banks and regulated financial institutions in the UK, achieve revenue targets, develop new business, expand existing relationships, manage the full sales cycle, build executive and operational stakeholder relationships, maintain CRM data, and collaborate on go-to-market strategies.

Responsibilities

• Achieve and exceed regional monthly and quarterly revenue targets
• Drive new business with Tier 1 and Tier 2 banks
• Expand existing customer relationships
• Manage the sales process from prospecting through negotiation and closing
• Build relationships with C-suite, risk, compliance, and innovation stakeholders
• Collaborate with BDR, GTM, and product teams on go-to-market strategies
• Maintain accurate customer information in the CRM
• Coordinate cross-functional delivery and account coverage

Requirements

• Enterprise sales experience
• Financial services, fintech, or institutional software experience
• Experience selling to banks, custodians, or regulated financial institutions
• Understanding of banking procurement processes
• RFP experience
• Compliance knowledge
• Digital assets, tokenisation, and blockchain knowledge or interest
• Complex sales cycle experience
• Strategic client relationship management
• Communication and presentation skills
• Ability to translate technical value into business outcomes