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Nscale

Regional Marketing Lead USA

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Description

You will translate global go-to-market strategy into a regional plan and align marketing activity with sales. You will execute account-based, field, partner, digital, and event marketing programs; drive pipeline, qualified POVs, and account engagement; localize content and messaging; support developer engagement; and own regional dashboards, reporting, and performance improvement.

Responsibilities

  • Translate global go-to-market strategy into a regional plan
  • Define priority markets, accounts, and vertical plays
  • Align marketing activity with sales to drive enterprise engagement and pipeline
  • Own marketing-influenced pipeline, qualified POVs, and account engagement
  • Activate account-based marketing programs
  • Translate global campaigns into regional field, digital, and partner execution
  • Define target accounts, objectives, and success criteria for events
  • Track and report event-driven performance
  • Execute regional partner activation and co-marketing opportunities
  • Tailor messaging and content for regional audiences
  • Support developer engagement through events, content, and community initiatives
  • Own regional dashboards, reporting, insights, and recommendations

Requirements

  • 6+ years of B2B marketing experience
  • Field marketing
  • Account-based marketing
  • Go-to-market strategy
  • Pipeline generation
  • Sales collaboration
  • Partner marketing
  • Stakeholder management
  • North American enterprise markets
  • Cloud
  • AI
  • Infrastructure

Benefits

  • Equity
  • Flexible workplace
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Flexible paid time off
  • Parental leave
  • Retirement plan participation

Skills

What Lead Marketing jobs ask for — and how much of it you have →
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See also

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