Regional Marketing Lead USA
Posted Updated
Description
You will translate global go-to-market strategy into a regional plan and align marketing activity with sales. You will execute account-based, field, partner, digital, and event marketing programs; drive pipeline, qualified POVs, and account engagement; localize content and messaging; support developer engagement; and own regional dashboards, reporting, and performance improvement.
Responsibilities
- Translate global go-to-market strategy into a regional plan
- Define priority markets, accounts, and vertical plays
- Align marketing activity with sales to drive enterprise engagement and pipeline
- Own marketing-influenced pipeline, qualified POVs, and account engagement
- Activate account-based marketing programs
- Translate global campaigns into regional field, digital, and partner execution
- Define target accounts, objectives, and success criteria for events
- Track and report event-driven performance
- Execute regional partner activation and co-marketing opportunities
- Tailor messaging and content for regional audiences
- Support developer engagement through events, content, and community initiatives
- Own regional dashboards, reporting, insights, and recommendations
Requirements
- 6+ years of B2B marketing experience
- Field marketing
- Account-based marketing
- Go-to-market strategy
- Pipeline generation
- Sales collaboration
- Partner marketing
- Stakeholder management
- North American enterprise markets
- Cloud
- AI
- Infrastructure
Benefits
- Equity
- Flexible workplace
- Medical coverage
- Dental coverage
- Vision coverage
- Flexible paid time off
- Parental leave
- Retirement plan participation
