Product Marketing Manager
Posted Updated
Description
You will turn technical payment-gateway capabilities into sales-oriented marketing materials and create sales enablement programs, presentations, FAQs, case studies, and educational resources. You will analyze sales data and customer feedback, identify product improvements, develop products aligned with market needs, and track crypto-payment trends.
Responsibilities
- Partner with engineering to understand payment gateway features and technical specifications
- Translate technical functionality into sales-oriented marketing materials
- Develop sales enablement programs
- Craft sales presentations and messaging for customer segments
- Create and manage FAQs, case studies, and educational materials
- Analyze sales data and customer feedback
- Identify product improvements and refine messaging
- Create products based on market trends and customer needs
- Monitor crypto payments trends and innovations
Requirements
- product marketing
- B2B
- fintech
- crypto
- sales
- sales enablement
- blockchain
- payment system
- marketing analytics
- data analysis