Product Marketing Manager
Posted Updated
Description
You will strengthen go-to-market execution through product positioning, competitive intelligence, sales enablement, customer-use-case research, and launches. You will create reusable assets, coordinate launch workstreams, and keep campaign messaging accurate and consistent.
Responsibilities
- Track competitor positioning, pricing, and product moves
- Build sales battlecards and internal briefings
- Write external comparison content
- Build and maintain relationships with industry analysts
- Manage analyst briefings, advisories, and inquiries
- Identify and document customer use cases and stories
- Create reusable use-case assets across web, video, social, and demos
- Plan and execute cross-functional product launches
- Coordinate web, social, content, press, and sales readiness
- Ensure consistent launch messaging and timing
- Partner on campaigns and web copy
Requirements
- 5+ years of growth, marketing, or go-to-market strategy experience at high-growth B2B SaaS companies
- Experience scaling revenue and user adoption through growth playbooks
- Knowledge of funnel metrics, experimentation, and attribution
- Experience with product-led growth models or self-serve SaaS
- Storytelling and communication skills
Benefits
- Equity
