Product Marketing Manager

You will define product messaging and value propositions, translating AI and robotics capabilities into clear narratives for technical and non-technical audiences. You will lead launches, coordinate enablement and external rollouts, create sales materials and product content, research markets and competitors, and track product marketing performance.

Responsibilities

• Define and refine product messaging and value propositions
• Translate AI and robotics capabilities into customer-facing narratives
• Develop messaging for verticals, market segments, and key accounts
• Lead product and feature launches
• Coordinate internal enablement and external rollout activities
• Create and manage sales enablement materials
• Develop product-focused content and contribute to webinars and newsletters
• Conduct market research and competitor analysis
• Track product marketing metrics and report GTM performance

Requirements

• Studies in Business, Marketing, Engineering, or a related field
• Several years of B2B product marketing experience
• Understanding of enterprise buyer journeys and complex value chains
• Experience launching and positioning technical B2B products
• Experience with HubSpot, Notion, Figma, or equivalent tools
• Experience working with Product, Sales, and Engineering
• Communication skills in German and English

Benefits

• Wellpass gym membership
• Flexible working hours
• Option to work from home when needed