Product Marketing Manager Platform
Posted Updated
Description
You will lead targeted product, vertical, and segment campaigns from strategy through measurement and reporting. You will own platform positioning and always-on mid- and bottom-funnel content, partner with DevRel on technical content, develop market opportunities, coordinate specialists, and remain accountable for campaign outcomes.
Responsibilities
- Launch targeted campaigns for product launches and vertical or segment pushes
- Own campaign strategy, tactics, project management, measurement, and reporting
- Own and evolve platform positioning
- Own always-on mid- and bottom-funnel content, product launch beats, and activation and cross-sell content
- Identify new market and vertical opportunities
- Partner with DevRel to produce technical explainers, videos, and tutorials
- Develop creative campaign concepts for technical launches
- Delegate execution to design, agencies, and specialists while owning outcomes, timelines, and results
- Build stakeholder trust across Product, Engineering, and DevRel
Requirements
- Experience marketing a technical API-first product to developers with a developer dashboard
- Experience owning campaigns end to end, including stakeholder alignment, launch, measurement, and reporting
- Experience leading a large, high-visibility project end to end
- Experience collaborating with Product and Engineering
- Enthusiasm for AI and its impact on marketing and developer tools
Benefits
- Equity
- Bonus
- Medical, dental, and vision coverage
- Gym reimbursement
- Home office build-out budget
- In-office group meals
- Commuter benefits
- Flexible time off
- Wellbeing and mental health perks
- HSA and FSA plans
- Fertility benefits
- 401k
