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Product Marketing Manager Partnerships

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Description

You will build the partner marketing function and own joint strategy, campaigns, reporting, and annual plans. You will create joint value propositions, execute co-marketing programs, develop partner enablement materials, coordinate launches and announcements, track partner pipeline attribution, and align internal teams and partner marketing stakeholders.

Responsibilities

  • Own partner marketing strategy, campaigns, and reporting
  • Build annual joint marketing plans and run QBR cadences
  • Drive joint marketing initiatives from concept through execution
  • Create joint value propositions and narratives
  • Execute full-funnel co-marketing programs
  • Build partner enablement assets
  • Coordinate joint launches and announcements
  • Track partner-sourced and partner-influenced pipeline in CRM
  • Align sales and Customer Success with partner programs
  • Serve as the primary marketing counterpart for partner marketing teams

Requirements

  • B2B marketing
  • Partner marketing
  • Alliance marketing
  • Ecosystem marketing
  • Go-to-market
  • Campaign management
  • Pipeline
  • Storytelling
  • Webinar
  • Event
  • Account-based marketing
  • Content syndication
  • Email marketing
  • Digital marketing
  • Attribution
  • CRM
  • Revenue operations

Benefits

  • Equity
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement benefits
  • Fitness benefits
  • Commuter account
  • Dependent care account
  • Region-tailored benefits for international full-time employees

Skills

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See also

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