Product Marketing Manager Partnerships
Posted Updated
Description
You will build the partner marketing function and own joint strategy, campaigns, reporting, and annual plans. You will create joint value propositions, execute co-marketing programs, develop partner enablement materials, coordinate launches and announcements, track partner pipeline attribution, and align internal teams and partner marketing stakeholders.
Responsibilities
- Own partner marketing strategy, campaigns, and reporting
- Build annual joint marketing plans and run QBR cadences
- Drive joint marketing initiatives from concept through execution
- Create joint value propositions and narratives
- Execute full-funnel co-marketing programs
- Build partner enablement assets
- Coordinate joint launches and announcements
- Track partner-sourced and partner-influenced pipeline in CRM
- Align sales and Customer Success with partner programs
- Serve as the primary marketing counterpart for partner marketing teams
Requirements
- B2B marketing
- Partner marketing
- Alliance marketing
- Ecosystem marketing
- Go-to-market
- Campaign management
- Pipeline
- Storytelling
- Webinar
- Event
- Account-based marketing
- Content syndication
- Email marketing
- Digital marketing
- Attribution
- CRM
- Revenue operations
Benefits
- Equity
- Health insurance
- Dental insurance
- Vision insurance
- Retirement benefits
- Fitness benefits
- Commuter account
- Dependent care account
- Region-tailored benefits for international full-time employees
