Product Marketing Manager

You will define positioning for feature launches and build in-app and email lifecycle programs. You will segment audiences, run experiments, measure adoption, manage communication tools, and coordinate campaign delivery with product, design, data, customer success, legal, and compliance partners.

Responsibilities

• Own in-app communication for feature launches
• Define product positioning and release messaging
• Design in-app launch experiences
• Own lifecycle strategy across onboarding, activation, engagement, and retention
• Build automated email and in-app programs
• Lead A/B and multivariate testing
• Define lifecycle KPIs and reporting frameworks
• Build and maintain campaign calendars, playbooks, and training materials
• Manage lifecycle marketing technology partnerships
• Ensure programs comply with HIPAA and applicable laws

Requirements

• 3–5 years of B2B product marketing, lifecycle marketing, or product-led growth marketing experience
• Hands-on ownership of in-app channels
• Experience crafting and shipping product-launch positioning and messaging
• Expertise in onboarding, activation, engagement, and retention
• Analytical ability to turn data into actionable insights
• Cross-functional stakeholder-management skills
• Experience driving adoption, engagement, and retention
• Ability to operate in a regulated healthtech environment

Benefits

• Exercise sessions during the workday
• Regular team off-sites