Product Marketing Lead

You will own positioning and messaging for the platform, create pipeline-driving content, and lead product-launch messaging. You will build pitch decks and sales materials, analyze competitors and the market, interview customers and prospects, and turn their insights into clearer messaging and content.

Responsibilities

• Own positioning and messaging across product areas
• Create product pages, guides, thought leadership, customer stories, videos, and campaign assets
• Lead product-launch messaging and content
• Build pitch decks, battlecards, one-pagers, and tailored sales content
• Analyze competitors and market developments
• Interview customers and prospects to inform messaging and content

Requirements

• Experience developing positioning and product launches at a B2B company
• Portfolio of personally created messaging, content, and commercial materials
• Strong writing skills for complex products
• Ability to understand products and business problems
• Customer research and listening skills
• Ability to align product, marketing, and commercial stakeholders
• Experience in financial services, fintech, or a regulated industry is preferred