Product Marketing Lead

You will own the product narrative for enterprise, institutional, and developer audiences. You will define positioning, package offerings, lead product launches, create sales and business-development enablement, and turn market intelligence into product and go-to-market decisions. You will also build and lead the product marketing function over time.

Responsibilities

• Own positioning, messaging, and narrative for Optimism and the OP Stack
• Lead end-to-end go-to-market for product launches
• Define and maintain ideal customer profiles and buyer personas
• Build sales and business-development enablement materials
• Own competitive and market intelligence
• Partner with Product on roadmap decisions and Partnerships on joint offerings
• Support analyst, press, and executive communications
• Build and lead the product marketing function
• Communicate market shifts, competitive threats, and launch readiness to executive leadership

Requirements

• 7+ years of product marketing experience at enterprise B2B SaaS companies
• Experience owning positioning and launches for a technical product line end-to-end
• Experience marketing to enterprise buying committees through long multi-stakeholder sales cycles
• Commercial knowledge of packaging, pricing narrative, and competitive displacement
• Demonstrated impact on pipeline and revenue
• Ability to engage with engineers and technical buyers
• Strategic product thinking and customer discovery experience
• Cross-functional launch execution experience
• Exceptional writing skills
• Experience managing multi-quarter marketing roadmaps
• Experience building or scaling a product marketing team
• Passion for blockchain technology, decentralization, and open systems