Product Marketing Lead for Stablecoins

You will shape positioning and go-to-market strategy for stablecoin offerings and an issuance platform. You will partner with product teams on roadmap priorities, equip sales teams with materials and training, coordinate product launches, create thought-leadership content, and translate technical capabilities into customer value.

Responsibilities

• Drive product marketing strategy, positioning, messaging, and competitive analysis for stablecoin offerings
• Partner with product teams to shape roadmap priorities using market insights and customer feedback
• Develop sales enablement materials and train sales teams
• Lead product launches and coordinate cross-functional stakeholders
• Create thought-leadership content
• Understand customer needs and translate technical capabilities into business value propositions

Requirements

• 7-10 years of product marketing experience in B2B technology or financial services
• Understanding of enterprise sales cycles
• Sales enablement experience
• Written and verbal communication skills
• Product launch and go-to-market experience
• Project management skills
• Cross-functional initiative experience

Benefits

• Equity
• Performance-based bonuses