Product Marketing Lead

You will lead positioning, announcements, blog posts, X threads, documentation, and user-facing product copy for launches. You will coordinate launch timing and changelogs with Engineering, synthesize trader feedback for leadership, develop product narratives, coordinate partner marketing, and own communications strategy during incidents.

Responsibilities

• Write positioning, announcements, blog posts, X threads, and documentation for every release
• Coordinate launch timing with Engineering
• Prepare launch briefs for KOLs, business development, and regional communities
• Own and approve user-facing product and app copy
• Run the weekly changelog process with Engineering
• Draft, validate, and approve announcements across channels
• Create long-form product, market-structure, and launch content using internal data
• Refine product differentiation and roadmap narratives
• Gather trader feedback and synthesize findings for leadership
• Coordinate co-marketing, joint announcements, campaigns, and content with partners
• Own incident and crisis communications strategy

Requirements

• 4+ years in product marketing, content, or communications at a crypto-native or trading product, or an equivalent launch record
• Active trading experience
• Knowledge of funding rates, liquidations, and fee tiers
• Experience working closely with engineers and translating changelogs or specifications into plain language
• Clear and fast long-form and short-form writing
• A network of traders who provide direct feedback
• Judgment about communications tone during pressure