Product Marketing Director
Posted Updated
Description
You will build and run the product marketing strategy and programs. You will define the ideal customer profile, develop product narratives and messaging, launch model and feature updates, and own website design. You will create sales materials, run account-based campaigns, and build lead scoring and routing for enterprise opportunities.
Responsibilities
- Develop product narratives and positioning
- Define the ideal customer profile
- Partner with product and engineering to launch model additions, collaborations, and feature updates
- Own website design
- Create pitch decks, whitepapers, price-comparison models, and case studies
- Design account-based marketing campaigns
- Build product-qualified-lead telemetry and marketing-to-sales handoffs
Requirements
- 5+ years of product or generalist marketing experience in developer tools, B2B SaaS, cloud infrastructure, or AI infrastructure
- Strong B2B marketing experience
- Experience building product narratives for technical products
- Understanding of the developer journey, token throughput, time-to-first-token, open-source model hosting, and API integration
- Individual-contributor execution experience
- Analytical approach to marketing
