Principal Product Marketing Manager

You will define the strategic narrative for the studio and video creation experience. You will lead positioning, messaging, launches, adoption campaigns, sales enablement, competitive positioning, and customer intelligence efforts. You will bring go-to-market perspectives to product decisions on launch readiness, pricing, packaging, and roadmap priorities.

Responsibilities

• Define the strategic narrative for the studio
• Lead product positioning, messaging, and go-to-market launches
• Create adoption campaigns, assets, and sales collateral
• Own sales enablement
• Develop competitive positioning frameworks
• Influence product strategy, pricing, packaging, and roadmap priorities
• Gather and apply customer and competitive intelligence

Requirements

• 10+ years of industry experience
• 6+ years of product marketing leadership experience in B2B companies
• Experience leading positioning for flagship products
• Positioning and messaging writing skills
• Sales enablement experience
• Experience driving sales velocity, customer adoption, and expansion