Performance Marketing Manager

You will plan and optimize paid media campaigns, manage budgets and performance reporting, translate account lists into targeting strategies, maintain campaign tracking, build analytics dashboards, and lead experiments across creative, targeting, and channels.

Responsibilities

• Plan, launch, and optimize campaigns across LinkedIn, Google Ads, YouTube, X, and developer-focused channels
• Build campaign structures for broad and targeted account or developer segments
• Manage budgets, pacing, and campaign performance metrics
• Report performance insights and recommendations to stakeholders
• Translate account lists into paid targeting and retargeting strategies
• Deploy campaigns using account and intent data
• Support nurture programs and event initiatives with paid amplification
• Maintain campaign tracking using GA4, server-side GTM, and HubSpot
• Implement UTM governance, conversion events, and audience tracking frameworks
• Build performance dashboards with Marketing Operations
• Develop an experimentation roadmap for creative, targeting, and channel testing

Requirements

• 5-7 years of B2B performance marketing experience
• Experience targeting enterprise and developer audiences
• Success driving measurable pipeline through multi-channel campaigns
• Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot
• Knowledge of targeting, attribution, and marketing automation
• Stakeholder management and cross-functional collaboration skills