Paid Social Creative Strategist Contract

You will research audiences and markets to identify personas, pain points, and use cases. You will turn insights into ad concepts and creative briefs, develop hooks and messaging, define testing priorities, analyze performance signals, and partner with performance marketing managers on creative direction.

Responsibilities

• Lead audience and market research
• Develop a backlog of paid-social ad concepts
• Write creative briefs for designers, editors, and producers
• Develop paid-social angles, hooks, and messaging
• Define creative testing priorities and variables
• Maintain fresh creative ideas to address creative fatigue
• Partner with performance marketing managers on creative direction
• Use performance signals to improve concepts

Requirements

• Creative strategy experience in a high-volume performance creative environment
• Experience creating paid social creative for Meta or TikTok campaigns
• Direct-response creative knowledge
• Audience and market research expertise
• Experience with Motion or a comparable creative analytics tool
• Knowledge of hook rate, hold rate, and click-through rate
• Authorization to work in the US