Paid Search Contractor
Description
Primary Responsibilities
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Ongoing campaign management with tROAS and conversion value optimization
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Launch ad copy, landing page, and bidding tests and report back on results
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Monitor account trends, performance and competitive activity, raising issues early and often
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Build and maintain the tools that keep the account healthy end to end, including scripts, alerts and automated checks.
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Manage keyword expansion and negative keywords, documenting changes
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Review insights, search query, and audience reports to sharpen targeting and improve performance
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Deliver regular reports on KPIs, competitor metrics and campaign performance, highlighting what needs attention with actionable insights on bids, budgets, and structure
Qualifications
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3-5 years in performance-focused paid search management (Google Ads, Microsoft Ads, etc.) and expertise with ad interfaces, both web UI and Desktop Editor
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Strong analytical skills and comfort working with large datasets to uncover insights and opportunities
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Proficiency in Excel or Google Sheets; experience with Google Ads scripts
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Proven success managing budgets of at least $1M/year - scaling campaigns profitably
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Strong attention to detail, project management, and communication skills
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Uses AI tools day to day to speed up work like ad copy testing, keyword research, and reporting
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Familiarity with offline conversion imports and conversion value rules (nice to have)
Contract Details
- Estimated 20 hours per week initially, with potential to scale as campaigns grow
- Contractor role (hourly)
