Paid Media Analyst

You will manage and optimize paid advertising campaigns across platforms. You will monitor performance metrics, analyze results, recommend budget allocations, create reports and dashboards, and run A/B tests. You will collaborate on improving campaign acquisition, conversion, and efficiency.

Responsibilities

• Manage and optimize paid advertising campaigns
• Monitor campaign metrics
• Analyze results and recommend optimization and budget allocation
• Create campaign performance reports and dashboards
• Conduct A/B tests of audiences, creative assets, messages, and campaigns
• Improve campaign acquisition, conversion, and efficiency with Marketing and Creative teams

Requirements

• Demonstrated experience in the fintech industry
• Practical experience setting up and managing Meta Ads and Google Ads campaigns
• Attention to detail in tracking codes, platform specifications, and budget pacing
• Ability to proactively identify potential campaign issues and propose technical solutions

Benefits

• Stock options