Motion Designer Paid Social Contract

You will create and adapt motion assets for paid social advertising. You will turn brand motion into performance-native variants, build original animated assets, optimize hooks using performance signals, test concepts, and adapt work for Meta and TikTok placements.

Responsibilities

• Rework brand motion into performance-native ad variants for Meta and TikTok
• Create original motion assets for paid advertising
• Design motion hooks for the first second of ads
• Produce iterations of successful concepts for creative testing
• Adapt motion for Stories, Reels, and Feed placements
• Develop original creative concepts and angles
• Maintain brand coherence while optimizing performance
• Use performance signals to improve motion creative

Requirements

• Portfolio of short-form video advertising motion for Meta, TikTok, or comparable performance work
• Adobe After Effects
• Adobe Premiere
• CapCut
• Direct-response creative knowledge
• Ability to produce a high volume of variants
• Ability to extend an existing brand system
• Eligibility to work in the US