Marketing Operations Manager

You will own and improve the marketing operating model, technology stack and data processes. You will build attribution, reporting, lead-lifecycle and scoring frameworks; optimise campaign, event and ABM operations; automate workflows with AI; manage operational cadences; and enable users through training, playbooks and documentation.

Responsibilities

• Own and improve marketing operating models, technology and data.
• Manage and optimise the Salesforce and Account Engagement technology stack.
• Build marketing influence, attribution models, reporting standards and dashboards.
• Design and maintain lead lifecycle, scoring, enrichment, qualification and handover processes.
• Own data hygiene, segmentation, consent and governance practices.
• Build and optimise event, email and nurture campaigns.
• Enable account-based marketing through account selection, journeys, orchestration and measurement.
• Automate recurring work and maintain AI standards, prompt libraries and data-handling rules.
• Support strategic initiatives, targets, OKRs, budget tracking and leadership reviews.
• Drive process improvement and coordinate integrated campaigns.
• Deliver training, playbooks, documentation, office hours and onboarding.

Requirements

• At least 7 years of practical experience in marketing operations, revenue operations or marketing technology.
• Advanced hands-on expertise with Salesforce and Account Engagement.
• Experience in B2B marketing operations in payments, SaaS or technology environments.
• Experience with attribution, analytics, lead scoring, lifecycle management, enrichment and handover frameworks.
• Knowledge of data quality, privacy and GDPR.
• Hands-on expertise in email, nurture, event and ABM campaign operations.
• Experience applying AI responsibly through repeatable workflows, standards and controls.
• Ability to lead operational cadences, manage priorities and influence cross-functional stakeholders.
• Ability to provide practical technical guidance and training.
• Salesforce and/or Account Engagement certification or equivalent hands-on expertise.