Marketing Operations Manager
Posted Updated
Description
Manage end-to-end operational setup and execution of paid campaigns across social, search, display, and programmatic channels. Upload, QA, and launch creative assets; configure campaign structures, targeting, and budgets; monitor delivery and tracking; validate reports; maintain trafficking documentation; and serve as a subject matter expert on ad system mechanics and platform policy updates.
Responsibilities
- Manage end-to-end operational setup and execution of paid campaigns across global channels.
- Upload, QA, and launch creative assets while confirming compliance with internal standards, publisher policies, and legal requirements.
- Partner with compliance teams to review and approve ads before launch.
- Configure and refine campaign structures, targeting, and budgets to meet pacing and performance goals.
- Monitor campaigns and troubleshoot delivery and tracking discrepancies.
- Pull, validate, and share reports with channel managers and leadership.
- Maintain trafficking documentation and operational processes.
- Serve as a subject matter expert on ad system mechanics, platform policy updates, and relevant new features.
Requirements
- 3–5 years in ad operations, campaign trafficking, or paid media execution.
- Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
- Understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
- Experience reviewing creative against advertising platform and legal/compliance standards.
- Meticulous, process-driven execution under tight deadlines.
- Strong communication and collaboration skills.
- Experience in fintech, crypto, or other highly regulated industries.
- Familiarity with MMPs such as AppsFlyer or Adjust and tag/pixel management.
- SQL or scripting skills for campaign analysis.
- Knowledge of attribution methodologies and performance measurement.
