Marketing Manager - IGaming
Description
Let’s Start With a Hello
We’re looking for a Marketing Manager to drive growth across Influencer, Media, and Digital Marketing for our Casino and Sportsbook products.
We’re a fast-growing crypto iGaming / Betting project focused on performance, data, and experimentation.
You’ll work closely with the CMO and own campaigns across influencers, bloggers, streamers, content creators, media, and digital channels — from strategy and execution to analytics and optimization.
What You’ll Be Doing
Build and execute campaigns with influencers, streamers, bloggers, media partners, and digital channels.
Identify and manage creators and partners across relevant GEOs.
Analyze campaign and traffic performance, user behavior, and funnel efficiency.
Optimize the user journey to improve conversion, retention, LTV, and revenue.
Develop and test marketing hypotheses, creatives, offers, and funnel improvements.
Track key metrics: CPA, CR, FTD, Deposits, Retention, LTV, ROI, GGR, and NGR.
Work with Product, Analytics, and Design to improve acquisition and conversion.
Work directly with the CMO on strategy, budgets, priorities, and growth initiatives.
Prepare performance insights and recommendations based on data.
What Makes You a Great Fit
2+ years in Influencer, Performance, Growth, Media, or Digital Marketing.
Hands-on experience with influencers, bloggers, streamers, creators, or media.
Strong understanding of user acquisition and performance marketing.
Strong analytical skills and experience with Google Analytics, BI, or attribution tools.
Experience with A/B testing and conversion optimization.
Strong commercial and data-driven mindset.
Comfortable working directly with a CMO and senior stakeholders.
English — B2.
iGaming / Betting or crypto experience is a strong plus.
What’s In It for You
High-impact role in a fast-growing crypto iGaming / Betting project.
Direct collaboration with the CMO and influence on marketing strategy.
Ownership of Influencer, Media, and Digital acquisition.
Freedom to test ideas and directly measure their business impact.
Opportunity to build and scale our media and influencer function.
Let’s Wrap It Up
If you know how to turn audience attention into high-quality users, understand performance marketing, and enjoy working with creators and data, we’d love to hear from you.
