Marketing Manager Audience Growth Experience

You will analyze audience growth and behavior across social and community platforms. You will create segmentation frameworks, manage paid-growth activity and budgets, report channel performance, identify distribution opportunities, and use testing and platform trends to improve reach, engagement, conversion, and retention.

Responsibilities

• Analyze audience growth across first-party social channels
• Analyze third-party audience and community behavior
• Build audience segmentation frameworks
• Inform organic content strategy with audience insights
• Manage paid-growth levers and budget
• Track audience growth, engagement, conversion, and retention metrics
• Identify relevant communities, creators, conversations, and distribution opportunities
• Develop dashboards, reports, and growth recommendations
• Support testing across creative, copy, targeting, channels, and content formats
• Monitor platform trends, algorithm changes, and audience behavior

Requirements

• At least 3 years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field
• Experience analyzing social-platform performance
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
• Analytical ability to translate data into actionable recommendations
• Experience with paid social, paid audience growth, or digital acquisition campaigns
• Proficiency with analytics, reporting, and dashboarding tools
• Knowledge of audience segmentation, channel performance, testing, and growth metrics
• Communication and cross-functional collaboration skills

Benefits

• Bonus
• Equity