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Shield AI

Marketing Data and Analytics Strategy Manager

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Description

You will define marketing data and reporting requirements, shape data governance and infrastructure decisions, and maintain centralized dashboards. You will analyze cross-channel performance, prepare executive narratives, establish operating metrics and targets, and improve data quality and marketing efficiency.

Responsibilities

  • Define marketing data and reporting requirements
  • Translate business questions into data specifications, schemas, and reporting structures
  • Guide marketing data structure, storage, and governance decisions
  • Review technical designs and troubleshoot data issues
  • Design and maintain centralized marketing dashboards and reporting
  • Lead cross-functional performance analyses
  • Prepare executive updates, business reviews, and strategic narratives
  • Define operating metrics and targets and track progress
  • Improve data quality, instrumentation, and operational efficiency

Requirements

  • 5–8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role
  • Experience defining data and reporting requirements and designing data structures
  • SQL, data modeling, ETL, and data-pipeline fluency
  • Experience leading executive-level cross-functional performance analysis
  • Executive storytelling and communication skills
  • Experience with Google BigQuery, Google Analytics, Marketo, Looker Studio, Tableau, and Salesforce
  • Project management experience

Benefits

  • Bonus
  • Equity

Skills

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See also

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