Marketing Data and Analytics Strategy Manager
Posted Updated
Description
You will define marketing data and reporting requirements, shape data governance and infrastructure decisions, and maintain centralized dashboards. You will analyze cross-channel performance, prepare executive narratives, establish operating metrics and targets, and improve data quality and marketing efficiency.
Responsibilities
- Define marketing data and reporting requirements
- Translate business questions into data specifications, schemas, and reporting structures
- Guide marketing data structure, storage, and governance decisions
- Review technical designs and troubleshoot data issues
- Design and maintain centralized marketing dashboards and reporting
- Lead cross-functional performance analyses
- Prepare executive updates, business reviews, and strategic narratives
- Define operating metrics and targets and track progress
- Improve data quality, instrumentation, and operational efficiency
Requirements
- 5–8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role
- Experience defining data and reporting requirements and designing data structures
- SQL, data modeling, ETL, and data-pipeline fluency
- Experience leading executive-level cross-functional performance analysis
- Executive storytelling and communication skills
- Experience with Google BigQuery, Google Analytics, Marketo, Looker Studio, Tableau, and Salesforce
- Project management experience
Benefits
- Bonus
- Equity
